Written by: Eva Doornink, Agricultural Communication & Marketing Major Hometown: Baldwin, Wisconsin This past summer I was the Communication and Marketing Intern for Alta Genetics. Alta Genetics is an elite company that provides dairy and beef producers with genetic and farm management information solutions that improve herd quality and productivity. I was based out of Madison, Wisconsin for the duration of my internship and worked primarily within the brand-new office. However, I spent many days out on farms with salesmen to learn more about the company and the products they provide. I started my internship in May, where I immediately began planning Alta's annual marketing showcase. I was able to visit numerous dairies within the Central Plains area in order to create promotional pieces and build better relationships with the host families. I worked very closely with Chrissy Meyer, Alta's Global Marketing Director, as I developed many marketing pieces throughout the summer. Through this internship I improved my design skills with programs such as; InDesign, Illustrator, and Photoshop and developed applicable promotional items for Alta. I explored all aspects of media including; design, photography, videography, social media, podcasting, drone videography, and catalog design. I was able to fully enhance my knowledge about the products and services Alta provides for customers, using this as a platform for writing opportunities. However, marketing was not the only skill I gained through this internship with Alta Genetics. I experienced intense employee training where I gained a new perspective of company culture. I learned the core mission and vision of Alta as I built strong relationships with numerous company leaders. I gained more knowledge about reproductive management and the importance of genetic planning.
Towards the end of my internship, I was able to assist with Proof Week. During these intense five days, I was able to witness some of the company's most important decisions alongside Alta’s employees. As an intern, I always felt very valued and trusted. I made hundreds of connections through this internship and built very strong relationships with my mentors. I feel incredibly passionate about Alta Genetics and truly believe in their mission. I am very thankful for this internship opportunity and I truly could not have asked for a better experience. I look forward to working with Alta during the school year.
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January 2020
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