Written by: Cassidy Murray, Agricultural Communication & Marketing Major I had the amazing opportunity to be an intern for a small food marketing company called Foodist Films. Foodist Films does video marketing for dedicated food brands. They create and develop video marketing strategies to effectively engage customers with their favorite foods, focusing on what fans crave most – authenticity. As the marketing intern, I managed company social media accounts, created content for the website and various blog posts, and filmed food videos using Adobe Premiere. I also prepared and ate the food at the conclusion of the video, which of course was the best part. I felt extremely grateful for this opportunity at the start. My boss Alex, the company’s founder, is transparent and helpful. She willingly answered questions and provided feedback whenever I asked. Having a boss who gave a lot of direction ultimately helped me perform better. Four other interns worked alongside me so I could turn to them for help or guidance as well. The biggest opportunity I received while working at Foodist Films was being able to expand my cooking skills. I really enjoyed cooking and learning how to cook. As a college student, I don’t have much time or patience to cook for myself on a regular basis so being able to go to work and practice cooking and preparing food was refreshing. Lastly, I had great experiences along the way. I was able to control the company’s social media accounts, which I really enjoyed. My generation lives on social media so it was nice already knowing the ins and outs of different platforms. My goal when posting on Instagram was to have a call to action at the end of the caption. If I posted a food video that we made that day, I would add “tag someone who you would share this dish with” or “comment your favorite food,” intended to engage with followers. I also created blog posts for the company’s website. Some examples included The Top 8 Food Videos of 2018 and Top Reasons Why Your Blog Needs Video. I liked being able to create my own content and research food videos/blogs, although that did make me really hungry.
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January 2020
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