Written by: Cyrus Gottlieb, Agricultural Communication & Marketing Major My internship was at Rush River Scenic (RRS), a set building company based in western Wisconsin. The company has many big clients in Minneapolis including Best Buy and Target. My role at the company was to work on set at different photo studios around Minneapolis and help with marketing, especially with the company’s social media. It was interesting to work on marketing for a company that primarily sells business to business because individual consumers are unlikely to purchase a set themselves. One of the most difficult aspects of working in a creative field is that everything is not always set in stone. An art director may change their mind about a certain project and force you to start again from the beginning. Working with producers can also be difficult because everything on set must fit into their vision exactly. This can mean moving parts of heavy sets to different places in a room for hours until everything is just right, then tearing down the set so that they can set up for something else the next day.
Connecting with a lot of different professionals in the creative world was one of the most valuable parts of this internship. I met many set builders, photographers, producers, and even some executives. Building connections and figuring out how people work sets up a lot of potential advancement in the field you want to work in. I think that I may continue to work at RRS because it provides some amazing opportunities to work on sets across the country and expand connections.
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January 2020
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