12/13/2019 0 Comments internship spotlight: STGeneticsWritten by: Catherine Thompson, Agricultural Communication & Marketing Major As a junior in Agricultural Communications & Marketing, I interned with STgenetics in their call center in Middleton, Wisconsin. Throughout my time at ST, I was involved in distributing promotional materials, assisting the call center sales representatives, and preparing for events such as trade shows. I also achieved a more in-depth understanding of the dairy genetics industry. Going into my internship, I was hesitant about my stance on sales and a potential career in sales. My internship with STgenetics was very valuable in the sense that I grew to enjoy dairy sales, specifically the opportunity to assist farmers and their farm’s needs by selling ST’s products. A unique takeaway I gained from my internship at STgenetics was the opportunity sales has for growing personal relationships with their potential and current customers. I think it is important to build these relationships and understand the potential customer’s needs prior to selling a product because the product will essentially sell itself.
Another lesson I gained from my internship was the relationship and chemistry between marketing and sales. For a sale to occur, the customer must be familiarized with the product. It is then the job of the sales team to get the product to the customer. Marketing is also essential to sales because of their role and knowledge in consumer trends. Marketing utilizes analytics of consumer trends to most effectively reach their goal audience.
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